Skincare trends 2022

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Some of the top distribution channels in the UK health & beauty market are drug stores and health & beauty stores, hypermarkets, supermarkets and hard discounters, multi-channel retail, and online specialists among others. Upcoming beauty trends 2022 Let us know if you try any of these trends this Summer and how they work out for you.

Beauty market trends

“Retinol alternatives like bakuchiol have been also trending recently,” she adds. “Bakuchiol is excellent because it provides anti-aging and firming benefits for the skin without many of the unwanted effects of retinol, such as purging, redness, and irritation.” Makeup12.12.22 Embracing the imperfections, fine lines, freckles, wrinkles, and everything else that comes with the natural look of the skin is what this trend is all about. It is closely connected to the majority of the new skincare trends for 2022, proving once again that skin and its good look and health come in the first place and with the highest importance in beauty trends. The accent remains on the natural look of the skin. From a beautifying point of view, the addition of the nourishing illuminating primers and just a touch of gloss will enhance and accent its beauty.

6. Cleanical skincare:

“Witch hazel is a botanical extract derived from a flowering plant, and preparations have been made from its leaves and bark for ages,” explains Dr. King. ”Witch hazel is a natural astringent, so it is often used to remove excess sebum and temporarily decrease the appearance of pores. It can be drying to the skin if overused, so be cautious to not over-apply." #4. Salon and spa owners are expanding into retail Action Step: If it aligns with your brand, offer beauty products specifically designed for men. Makeup brands can offer tinted moisturizers, while haircare brands can expand their collection to male styling products that have traditionally been assigned to women, like dry shampoos or leave-in conditioning treatments.

Beauty brand trends

The trend of wearing eye gems for everyday makeup looks increased in popularity thanks to the HBO series Euphoria and has continued to be a staple of 2022 beauty. The bejewelled look is reminiscent of the 90s-era style. Wearing eye gems affords the wearer tons of creativity and while they are typically placed near the eyes, there are endless amounts of looks to create. From a few gems below the lower lash line to gemstones used to create a cat-eye in place of eyeliner, people are finding new and creative ways to incorporate gems into their makeup looks. Most Popular Insights Skinimalism, or the minimalism of beauty products used on the face, has become popular in the sense that less is more. This trend is amazing if the skin is sensitive or prone to irritation from excessive product use, read more about skinimalism HERE.