K beauty products

K-BEAUTY AT OHLOLLY

There’s no Western equivalent to the Korean “toner”. Like Western toners, they are watery and applied after cleansing, but they’re neither astringent nor meant to clean up after a half-hearted cleansing job (that’s what double cleansing is for). They are patted onto the skin and left there. Essential for Chok-Chok toners soften the skin, hydrate it, and sometimes perform a few extras. Koreans are big into hydration — which is essentially adding water to the skin and not to be confused with moisturising or adding oils to the skin — and toners are typically full of water-loving humectants like hyaluronic acid, snail mucin, ceramides, and aloe. Best korean body care products Holika Holika is a pretty well known Korean makeup brand. While I have not personally used their products myself, their mascaras have gotten good reviews on Reddit.

South korean beauty products

Additionally, divesting from brick-and-mortar will help free up resources to ramp up e-commerce. So far, the brand is already taking a page out of their C-beauty’s book by collaborating with Hershey Kisses, which it is promoting heavily to its 1.5 million followers on Weibo. The Rise of Korean Skin Care "You're going to see brands rolling out 'phytomucin,' a vegan alternative, in the next year." It can be made from wild yam, okra, or seaweed. Says King, "seaweed and okra have similar moisturizing and firming benefits as snail secretions, and wild yams may have antioxidant and moisturizing benefits."

Why Korean beauty?

But if this product is so popular in Korea, why hasn’t it also made a big splash in the west as well? “A lot of brands that you see in the international market, people in Korea have never heard of. And a lot of brands in Korea that are doing so well, oftentimes the international market just doesn't know about them,” she says. “Because they are already doing so well in Korea, these brands don’t have the urgency to launch internationally.” The Best Overall RELATED: 11 Best Retinol Creams and Serums, Tested by Beauty Scientists

Best rated korean skincare

This makeup brand infuses its products with skincare ingredients that are proven effective in making one’s skin look youthful and glowing. The Best Korean Skincare Products According To Experts I thought I would slack on this two-step process, but surprisingly I ended up double cleansing every night. I might even adopt this habit for my day-to-day.